We are all capitalists in our own way
The world is a tough place. There is this constant pressure to prove one's worth, not just in one's personal relationships but even more so at the work place.
Early on, a child is sent to school and encouraged by her family to do well. At school the child is put to endless tests by teachers and forced into competition by the peers. The society expects the child to succeed in congruence to its age.
Once student life is over, another set of challenges awaits. The race to get that job, the promotions, increase in financial returns, being better than the rest, being the best.
A person never stops selling himself to his environment. There is a need to always be on one's toes to stay in the game, be heard, be seen, be recognized. There are the hard-sellers, to the detriment of the shy ones who get to wait for their turn in silence.
A good number of success stories paved their own way upwards by bluffing. Yes, everybody bluffs. If the interviewer asks me if I could type 200 words per minute, I'd say yes without batting an eyelash, just to get ahead of everybody else. Of course, I would have to be prepared when the bluff is finally called.
People's abilities are not equal, and it goes without saying that people do not get compensated equally, either. The socialists may strive for uniform economic opportunities for everyone but the world will never get to that state of nirvana, ever... unless the world is filled with clones of one single person. But even then, I still have my doubts.
Each and everyone of us is a capitalist in our own way. We sell ourselves like whores on the streets of employment/business to make us pay for our way of life. The market has limited demand, and we economic minions have to fight it out to get into the supply carriage and land in the basket of valued goods.
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